It is only October 3 and I am already sick of Breast Cancer Awareness Month. This post is going to anger a lot of people (or just the 3 people who read my blog) but here goes. When you buy that pink product, chances are that you did NOT personally support breast cancer awareness. Most of the companies that offer pink products (this practice is known as cause related marketing, which I am a HUGE fan of, for the record) make a set donation to Komen or another breast cancer organization. Even the Yoplait yogurt lid promotion has a cap of $1.5M, so if you mail in yogurt lid 1,500,001, you did not help cure breast cancer. Moral of the story…read the small print before you pat yourself on the back for helping cure cancer.
Imagine walking into Walgreens, Walmart, Lowes–you get the idea–after being diagnosed with colon cancer (the second leading cancer killer) or lung cancer (with the stigma that everyone who is diagnosed with lung cancer did it to themselves) and facing the sea of pink. Imagine needing a head scarf when you hair is thinning due to your non-breast cancer chemo and only finding pink themed ones. The pinking of America has crowded out most other cancer types from the cause marketing arena. As a professional in the cancer community, I have been involved with pitching colon cancer cause marketing ideas and trust me when I say the reason given for “no thanks” is that the party in question already supports breast cancer.
Look at the great work Lance Armstrong has done in the cancer community. He did not start the Lance Armstrong Testicular Cancer Foundation. He decided to fight ALL cancers and make ALL cancer a national priority. He partnered with a powerhouse company, Nike, at the start and they raised a tremendous amount of money and awareness for cancer as a whole. He has been very vocal in his support of other cancers, referring to lung cancer as the orphan cancer since the survival rates are so low. He has mentioned, repeatedly, the need for higher colon cancer screening rates since the disease is PREVENTABLE with appropriate screening.
I want to leave with one thought. Even on its best day, the best outcome with breast cancer is early detection. Early detection is hugely important and makes a difference in terms of survival. Colon cancer is about 90% preventable when people are screened appropriately. On our best day, we can remove a polyp before it ever has the chance to turn into cancer. Did you already know that? Isn’t that news worth getting out there? If someone could buy a TicTac to help get that word out, wouldn’t that be great?!